Goodwin analyses of our music vid

1. The video has an easily identifiable dance routine which is characteristic of the genre (dance pop). It has an upbeat tone which is in keeping with the style of music. The performers themselves are upbeat and appear to be having fun and enjoying themselves. This also fits in perfectly with this style of music, which is to be fun and energetic. We meet the artist right at the beginning of the video which again is characteristic of this style music in that although performers are acting out the song the artist himself is orchestrating the whole video.

 The relationship between the visual image and the song lyrics is very evident in this video, the performers are all acting out/performing the lyrics of the song. The lyrics determine everything that happens in the video. It is left to the performers themselves to individualise their movements by adding humour etc. 

There is also a close connection between the music of the video and the visual image. The dance routine of the performers is in time with the beat of the music and must be so for the video to work.

The artist is obviously the main performer in the video. His image is shown first before the introduction of the other performers and the video constantly returns back to his performing image. The video gives the impression that he is in total control of the other performers as they are performing his lyrics.

 The content of this video is open and there is no obvious undertones of exploitation of the female body. This is important because the intention of the video is to be innocent and fun.

 The idea of this video largely came from the Nickleback video 'Rockstar' which also used a variety of diverse performers. So indirectly it makes reference to this video which would be known to a large number of those watching the video